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Saturday, November 2, 2013

The PUB gives a Venue - and a Voice back to Amherst Music Scene

The first Sunday in October was overcast with the type of constant drizzle that outlasts the stamina of most folks and by nightfall a serious damp had crept into the atmosphere, turning the prematurely fallen leaves into mounds of asthma-inducing clutter. The Patriots had sustained their first loss of the season and many folks had already retired to the warmth of their dens, couches and favorite chairs to escape into Sunday Night football. But a steady flow of patron’s into downtown Amherst’s longtime mainstay latenight bar, The Pub, didn’t seem to notice the foul weather or foul mood of New Englanders across the area.
Fans check out Outer Stylie
            If it was a bad night for live music, someone forget to tell Nate Martel, a local axe-shredder and live music promoter known for his psychedelic wall of guitar noise. Martel was leading the band on stage as well as the hopes of the audience, and his efforts were not going without reward. Having wrapped on a longtime stint as the leader of a Sunday night open mic at Sunderland’s “Snowzee’s”, Nate and compatriot bass player Tom Shack had scoured the area for a new venue to bring their inherited Sunday night crew. Just another in a long line of casualties in the war on live music in the Pioneer Valley, the ownership at Snowzees had recently changed hands. With the changing of the guard, the lights went down on Martel’s long-standing showcase.
            But AJ Jolley, owner and general manager of The Pub, had recently parlayed with Martel and Shack and with the mutual goal of providing the local music scene with a positive and regular outlet, they agreed to revive the Sunday Night affair on a long-term basis in a new location.
            “There’s just nowhere to play in Amherst,” AJ opined as the band was running through its first jam of the evening.
            “I just want to show people that live music can work in Amherst, and we think we have the right place to get it off the ground.”
            He isn’t wrong. On either account. Amherst-based musicians have struggled for many years to implement a thriving showcase in any number of local would-be venues. But often town bylaws calling for low decibels after certain hours, along with other declarations of minutia from Town Hall and the Zoning Board have made it extremely difficult for venues to keep a consistent schedule of live local music. The difficulties plaguing Amherst’s local music scene have been well documented. In the 2000’s, Amherst Brewing Company carried a live music calendar for some time but eventually even ABC was forced to pull the plug as dwindling attendance and constant heckling from town administration made it hard to afford and more trouble than it was worth.
           
            Nate Martel and Tom Shack’s lineup tonight is a stripped down version of their psychedelic blues and hard driven, up tempo rock outfit Outer Stylie. And at this point, they’ve both become a constant presence in the local music scene. Finding a place to perform on a consistent basis is a blessing and one they hope will start to spotlight once and for all the power of live music in the Amherst area.
            As more local music fans began to pile onto the Pub’s central dancefloor, the band responded by bringing more musicians to the stage. First Tuba player Jay Witbeck and Guitar aficionado Dan Thomas of Primate Fiasco and then elusive saxophone player Bob Moriarty joined the group. Upon taking a break, Martel announced Wildcat O’Halloran would be sitting in with his band’s next set. It became quickly evident that fans have been clamoring for a local spot to showcase the music scene. And by all appearances, the Pub will be filling this void nicely.

Local Music Fans show their support
            The battle for local artists not only to find venues but all manner of distribution outlets for their sounds and scene has been a struggle for several decades now. The five college area, seemingly so conducive to the idea of live music venues, has been plagued by false starts and predictable failures over the past 20 years. In 2012 a proposed music venue in the Hampshire Mall was dead on arrival. Hadley, well known to be more accommodating to new business ventures, seemed ready to take on the addition and Hampshire Mall officials were on board as well, but an 11th hour loss of funding caused the management group to crumble and effort faded. The Quarters, another Hadley-based venture has appeared to be on the verge of opening a vintage video arcade/ bar and grill which has long promised live music to a be a large part of their vision, but their Facebook page has published a number of pushed back opening dates and the doors remain locked. The result is that talented musicians have been forced to take their show on the road, causing Amherst and the surrounding towns to lose out on the economic stimulus, tax revenue and third party vendor sales associated with the operation of a fully functioning rock club.
            For now, with bands like Outer Stylie and the highbrow funk and R&B sounds of  Full Spectrum Dominance, a group that features Darby Wolf of the successful nationally touring dance-rock troupe Rubblebucket and Ryan Hommel of the Grammy-Winning Seth Glier Band, The Pub is poised to be the shield for the local music scene whose heritage continues to be undervalued by those unwilling to take a closer look- or listen. And for the musicians in the area, it’s a welcome port in the ongoing storm.


             

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